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Resources
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We have put together a list of valuable Internet and print resources for your
educational benefit. The sites listed below are recognized as the
top Real Estate sites on the web today. We strongly recommend
subscribing to any available newsletters.
To Learn More About
These Sites &
Publications, Click on the Titles.
AgentNews.com
Agent News is published by Realty Times and offers extensive information
covering all topics related to supporting you the realtor. It has an
easy to use search function and each story always contains additional
links to related topics.
RealTrends.com
REAL Trends, Inc. is a
publishing and communications company providing news, research and
information-based services to the residential real estate industry.
To subscribe to the
RealTrends email update send a request to Cathy Kirkland at update@realtrends.com
Real
Estate News & Info Service
RISMEDIA, was established in 1980.
It is uniquely positioned as the leading independent provider of news,
information and reference publications in the real estate and relocation
industry.
To subscribe to the RISMEDIA
newsletter use the subscription form located on the home page of the web
site.
Books Worth Reading
Web Marketing Real Estate
by Barbara Cox
A continuing education course shows you exactly how to get started in successful internet
marketing.
From the Back Cover:
This up-to-date book serves as a continuing education course for the successful Internet
marketing of real estate — necessitated by a fast changing environment and increasing
demands of property buyers and sellers. It teaches professionals how to develop and present
their unique and highly cost-effective positioning through Web site content,
appearance, and organization — and how to provide a useful and user-friendly service. Chapter topics include
positioning, audience, and goals; web site content, site appearance and organization; web
advertising and promotion; and MLS search sites. For real estate agents, brokers, and other
professionals.
The Real Estate Pro's Internet Edge
- Agent's Editions: Maximizing Your Business on the World Wide Web
by Barbara Ling, Jon Hapgood (Illustrator)
Terri Murphy's E-Listing and E-Selling
Secrets for the Technologically Clueless
by Terri Murphy
Agent Review:
Survival of the Fittest for Realtors, January 14, 2001 Reviewer:
Diane Arm from Laguna Beasch, CA. USA When I started this book, I figured I'd
highlight Ms.Murphy's best pointers for taking real estate business from traditional marketing forms to easy e-listing and website applications.
Turns out, I practically highlighted the entire book! What a wealth of step-by-step action
for even the beginner Internet user . . . and a veritable encyclopedia of the most creative
innovations she and Realtors around the world are already using. I'm convinced this is the
only way Realtors will continue to profitably exist - and all the answers to that
existence are right here.
The Eight New Rules of Real Estate :
Doing Business in a Consumer-Centric, Techno-Savvy World
by John A. Tuccillo
Description:
The rules of the game are changing. The explosion of listings available on the Internet, the
widespread consolidation of brokerages, and the encroachment of lenders and insurance companies into the front end of the real estate transaction are only a few of the manifestations of a new era in real estate.
To stay ahead of your many competitors, you need a new strategy. You must know how to think content, mine your bits, sell the experience instead of the product, feed the OODA loop, and much more. The Eight New Rules of Real Estate can bring you to the forefront of your profession and keep you there well into the 21st century!
Web Marketing for the Real Estate Professional
by Bill Koelzer, Barbara G. Cox, William Koelzer
From the Back Cover:
This up-to-date book serves as a continuing education course for the successful Internet marketing of real estate — necessitated by a fast changing environment and increasing demands of property buyers and sellers. It teaches professionals how to develop and present their unique and highly cost-effective positioning through Web site content, appearance, and organization — and how to provide a useful and
user-friendly service. Chapter topics include positioning, audience, and goals; web site content, site appearance and organization; web advertising and promotion; and MLS search sites. For real estate agents, brokers, and other professionals.
Click & Close
by John A. Tuccillo, James F. Sherry
Book Info:
Authors provide specific direction on how to create a strategic plan that incorporates technology-based transactions, and how to implement that strategy through planning and staffing.
Virtual Realty:
A Guide to the Internet for Real Estate and Ancillary Professionals
by Lori Robertson, Brian C. Wadell
Agent Review:
A must-have for real estate agents to be competitive. Finally, a guide to internet technology written for the non-technical reader. Virtual Realty takes real estate agents step-by-step through the process of getting their business set up on the Web, from choosing the best equipment and most effective service providers, to creating support materials that provide easier client access to their on-line listings and other services. The book teaches realtors in clear, comprehensive terms how to tap into the staggering sales potential of the web by presenting their listings and services to a global market. Profuse illustrations and an upbeat,
user-friendly style enable even novices to understand and implement this information.
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